Petticoat Lane
The Story
- Petticoat Lane is an online costumes, fancy dress, and party wear business looking for expansion and to enhance their online presence.
- Needed to simplify their online ordering process
- Needed to categorise hundreds of products, navigate around them and link products with accessories.
The Solution
- Research how people were using the existing website through its navigation.
- Developed a way to demonstrate to customers which products would complement each other.
- Put in place an easy-to-use content management system, that empowered the client to control their online business to a much greater level.
Results
- Built a whole new hierarchy to increase traffic and the number of pages viewed.
- Empowered the client to control their online business to a much greater level.
- Created an easy-to-use multi-layered website with great functionality and user-friendliness.
Visit website: www.petticoatlane.co.nz
