Cardrona Alpine Resort
The Story
- Set in a cluster of competitors
- Invested heavily in new facilities
- Required strong market growth
- Needed a new web-site to reflect a new premium market position
The Solution
- Segmented the market to broaden appeal on-line through micro-sites.
- Highly interactive approach:
- Twitter updates
- Integrated blog
- Video/Snow reports
- Newsletter
- Social book marking
- Online booking – up grade
Results
- Cardrona.com sets the gold standard for Ski Resorts/On-Line
- Strong growth across segments
- Record setting season
Visit website: www.cardrona.com
